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Lake Travis Selected for 2010 AquaPalooza Event

by Michael Scheffe | February 1st, 2010

It’s official. 

Austin’s Lake Travis has been selected as the site for this summer’s “AquaPalooza” in late July.

For lake enthusiasts, it’s a huge deal.  The annual event draws thousands of boats and people.  According to its promoters, last year’s event at Lake Martin in Alabama attracted over 80,000 people and 15,000 boats. (I can’t decide whether this makes me want to make immediate travel plans for that weekend or head out to the lake myself to see what that kind of humanity would look like in the water.) 

As its name implies, “Aquapalooza” is essentially the marriage of an on-the-water music festival and large scale boat show.   The event’s sponsor, Sea Ray Boats, promotes it as “The World’s Largest Boat Party”.  The huge gathering features live entertainment, water-related games, contests, and giveaways.  Previous events have hosted such big name entertainers as Alan Jackson, Taylor Swift, Everclear and Soul Asylum.   In picturesque fashion, flotillas of boats, tubes and all form of watercraft “raft up” with each other to watch performances broadcast over giant sound systems and video monitors.

The selection of Lake Travis couldn’t be at a better time for local area merchants.  Two years of exceptional drought and the accompanying low lake levels have been tough on business.  But, 80,000 people will spend lots of money on groceries, restaurants, gasoline, sun tan lotion and everything else under the sun.  Lake Travis Chamber of Commerce President Laura Mitchell said in the Lake Travis View recently, “it will probably create the most significant economic impact the local business community has ever seen.”   That’s certainly great news.

Three cheers for this year’s El Nino!  Keep filling that lake up; we’ve got a festival to put on.


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This entry was posted on Monday, February 1st, 2010 at 1:14 pm and is filed under Austin Dining and Entertainment, Austin Outdoors. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

6 Responses to “Lake Travis Selected for 2010 AquaPalooza Event”

  1. Brenda Starr says:

    Can’t wait! This is going to be monumental, historic, fabulous and fun. Where on Lake Travis, do you know yet? My invitations have already been sent out!

  2. @Brenda. It’s July 10 at The Reserve at Lake Travis. The Reserve is located at Calcasieu Point, which is mile marker 22 on the lake. From Austin, take Highway 71 west to R.O. Drive. Turn left at R.O. Drive and travel 1.9 miles to Bee Creek Road. Take a left at Bee Creek Road, travel 1.8 miles to Thurman Bend Rd. The Reserve is 3.2 miles down on the left.

  3. leeja says:

    Are you hiring for this event. I want to work at this festival!!!
    Please let me know where to go to apply.
    Thanks,

  4. Mandy says:

    what time is it going to start?

  5. Kristy says:

    I am inquiring information about the event. I am not familiar with the area and was wanting to know about hotels and boat access to the water, closest to the concert.

  6. Summer Light says:

    So its just a big country music concert on the lake? Do you know how much it cost? I livse pretty close to lake travis and im hoping it affordable cause it seems like its going to be fun!


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