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Posts Tagged ‘selling a home in austin’

What Home Buyers Want and How You Can Make it Happen

by awhittenberger | February 26th, 2010

In a recent study of home buyer preferences conducted by Avid Ratings Co., we learned a lot about what today’s new home buyer is looking for.  How does this relate to properly packaging, marketing and staging an existing home when going on the market? First of all, we can probably assume that these preferences would be applicable to those purchasing pre-owned homes as well.  Since the definition of staging includes “preparing a property to appeal to the most number of buyers as possible” and this study shows us what most buyers are looking for, BINGO…we’ve got the ingredients for our action plan right before our eyes. Thanks to this study, we know where focusing our attention will yield the best ROI when staging a home to sell. Ready to get started?

First let’s take a look at the Top Features Buyers Want in a New Home:

1. Large kitchens with an island.

2. Energy-efficient appliances and high-efficiency insulation and windows. (These were the most sought-after “green” features from buyers.)

3. Home office or study

4. Main-floor master suite

5. Outdoor living room

6. Ceiling fans

7. Master suite soaker tubs and oversize showers with seating areas

8. Stone and brick exteriors

9. Community landscaping with walking paths and playgrounds.

In this blog series, we’re going to dig a little deeper and see how we can take this helpful information, and use it to help us in staging a pre-owned home. After all, you’ve got to be able to compete with new homes and well as other pre-owned homes if you’re putting your home on the market. This is a beauty contest you won’t want to lose!

Stay tuned for our next blog entry where we’ll discuss Item #1: Buyers want to see large kitchens with an island…

In the meantime, do you have a staging or design dilemma? Log on to and Ask Dr. Dotty the Design Therapist. We’ll be sure to answer your question in an upcoming blog entry!

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