On Wednesday, Newflower Farmers Market officially opened its doors at its new Austin location in Bee Cave. 

Newflower is a part of the Sunflower Farmers Markets chain (www.sfmarkets.com),  a rapidly growing chain of full-service grocery stores offering consumers high quality natural and organic products at lower prices than traditional organic/health food stores.

Founded almost 10 years ago, Newflower’s niche is in providing a value option in the natural and organic foods industry. They have 27 retail stores located throughout Colorado, Arizona, New Mexico, Nevada, Utah, and Texas.  By keeping their overhead low — no frills stores, no big corporate offices — they aim to provide good, healthy “better than supermarket” grocery options at regular or “better than supermarket” prices. 

I tried them out today and love it.  Planning for a little “in home” Valentine’s Day supper, we bought 3 good-size, hormone-free New York Strip steaks for $3 a piece!  For a “surf and turf” option we were tempted to add some great-looking 5 oz lobster tails for $4 each. 

Check out this week’s sales flyer for some of the other awesome deals on HEALTHY food items!

Hey, if it costs LESS to eat BETTER, I’m IN!